E-commerce can be an incredible route for the exchanging of
merchandise and services, or the
transmitting of funds or information, over the digital platform. It
is a cost-effective approach
to transform your digital business into a big success.
We all know that search engine optimization can be a
real breakdown of factors for all websites. This is especially important for
the success of e-commerce websites because SEO plays a vital role in
attracting, transforming and retaining potential customers.

However, achieving SEO for e-commerce sites is
extremely complex due to the presence of hundreds and thousands of product
entries that require regular updates.

Therefore, it is necessary to follow the
SEO Checklist to make sure your site always works at optimum levels. While
reviewing, research and optimization must continue on a regular basis to be
successful in E-Commerce Management.

Checklist
to Strengthen E-Commerce SEO

  • Content: With e-commerce sites,
    content is usually found in the form of product descriptions. Never ignore the
    importance of product descriptions for your e-commerce site. Search engine
    spiders do not read images as well as they read the text. It's also a great
    idea to optimize the product descriptions for your target keywords.
  • Navigation: Website navigation is
    an essential component of SEO. So, you need to categorize your products based
    on different categories and make them easy to locate on the site. Avoid using a
    lot of sub-pages and ensure that all categories can be accessed from the home
    page.
  • Home Page: This should have some information about you
    and your business. What is your product? Why should they buy from you?
  • FAQ Section: This should give
    visitors more information about your products. Do not give away too much
    though. The goal here is to have them asking you for more info.
  • Calls to Action:
    Invest
    in specialties that will help users interact with your site and better
    understand your products. Investment ideas go hand in hand with some of the big
    trends such as interactive image expansion, flash, interactive tours, videos,
    live chat with customer service, professional-looking slides showing a high
    technical level, and the list goes on. The idea here is to provide the user
    experience that he cannot find elsewhere.
  • Product Names:
    Titles or names of the products listed on each page provide excellent scope for
    SEO. Be sure to use commonly searched terms along with the product name. For
    example, if you offer a beautiful turquoise colored dress in your store, you
    get better results if you use "blue-green dress" as the product name
    instead of "turquoise dress" because more people are likely to use
    blue, green or blue-green when they search for a dress of this color.
  • Contact Us Section: Make
    it easy for visitors to be able to get in touch with you if they have a
    question or comment. This is done by having a straightforward HTML form put on
    your website asking for their name and email.
  • Create Convincing Product Descriptions:
    Do not make the same mistake as most e-commerce store owners, or by describing
    the products of the manufacturer. Search engines consider it to be a dual
    content that can result in penalties. Product description allows creating a
    unique, informative and attractive sales copy that increases sales and
    conversion rates.
  • Product Pictures:
    Product photos are a big problem! Many users need to know the detailed quality
    of the products they will receive. Turn on zoom tools so that users can see
    details, even if you do not think it matters. If your product requires more
    angles or light shots, show them. Your customers will reward your safe purchase
    and are more likely to be returned. The best practice would be to find the best
    competitors on the market and make sure your site contains better or
    "good" images like this site.
  • Include User Reviews:
    It is estimated that product pages with user reviews successfully compile more
    than 58% more visitors and increase revenue by more than 62%. Indeed, customer
    reviews help determine credibility and represent social evidence for potential
    customers. Customer rating pages are better ranked because Google rewards pages
    that are often updated with unique content.
  • Social Media Integration On Product Pages:
    Google’s rankings play an important role in influencing the quality and
    quantity of social media feeds because they reflect the relevance of the site.
    We encourage you to add social sharing buttons to popular social media
    platforms such as Facebook, Twitter, LinkedIn, Pinterest, etc., so your
    customers and prospects can share product information with other potential
    customers.
  • Make It User-Friendly:
    A cart is of no use if the customer can't easily use it. Firstly, don't keep
    your cart hidden or camouflaged. Make it brightly colored for better visibility
    - and write in big and bold 'Your shopping cart' or whatever you want to call
    the cart. Keep the functions simple, with options like 'Add/Remove to cart.'
    Get your e-commerce software development by a vendor who can create the most
    straightforward user-interface for the most complex software systems.
  • Use searchable URLs: The URL of your product page must be unique and
    must be optimized for the main keywords. Relevant URLs refer to search engines
    about their activities and provide users with useful product information.
  • Optimize Your Mobile E-Commerce Site:
    mobile shopping has reached its peak and is, therefore, crucial to making your
    mobile e-commerce store. It's wise to use a design that you periodically test
    your site for errors, search for keywords and competitors, view updates to
    Google's algorithms, and make changes to the site's optimization. E-commerce
    and offer their customers an experience-buying experience. Suits your site to
    create a smooth shopping experience for your customers across all platforms.
    Improving the performance of e-commerce sites is a permanent process that
    requires that you always stay informed about the best practices of SEO.

We recommend that never copy a product
description, not even from the manufacturer's site. Keep it original, unique
and very interesting. This applies to titles as well. Also, make sure that
content is not duplicated from one page to another.


Having an E-Commerce website is an essential and profitable step for the
business. However, the internet is flooded with E-Commerce websites. To stand
out among them and achieve their business goals, it is also important to
actively promote your website. As in the brick and mortar shop, the trader
attracts clients by presenting their modern products. E-commerce websites can
also attract customers through innovative marketing and promotional techniques.

There have been various tactics used to
market products and services to gain more of the global e-commerce customers.
Sales over the internet have grown by leaps and bounds over the last few years,
and vendors worldwide are looking for their share. Bringing products to
potential customer's attention is tricky enough but completing the sale is
another story.

So here is an inside look of one
e-commerce platform and methods used in obtaining the conversions that will
increase the bottom line.


How To Increase Your Conversions Rate

  • Maximizing
    Payment Alternatives:

    Offer targeted vendors as many payment options as possible, by giving the
    potential customers many different payment options the e-commerce solution will
    attract more and more customers. Additional payment methods for global and
    localized markets have proven to increase sales and attract more interested
    potential customers. Today's successful online businesses need to be able to
    offer both global and localized options, by adding these options customers have
    the choice at their fingertips.
  • Offering
    Multiple
    Currencies:

    With all of the various components that are included into a comprehensive
    e-commerce platform, the smart provider continues to provide more option that
    will allow the vendor to conduct business in global currencies. As part of the
    service, vendors have the opportunity to expand their market and to accept
    transactions in more of the major world currencies, and they are usually
    offered at no extra charge to the vendor.
  • Mention
    the Benefits Of Buying From You:
    There
    are at least hundreds of companies that offer the same (or similar) thing you
    sell, so you need to tell them why they should buy from you. Make sure you
    mention the benefits of buying your products regarding offers, guarantees, and
    functionality.
  • Optimize
    Store Homepage:

    Your store home page is the most important page of your shop and the most
    potent weapon in converting strangers into customers. How you structure and
    design the home page creates the first (and quite often) the last impression.
    So apart from aesthetic design, showcase your bestselling product on the home
    page. If you have the technology, personalize the home page based on the
    visitors browsing history and past purchases to show highly relevant products
    to them. If you have product videos, this is the page you showcase them.
  • Optimize
    Navigation Structure:

    Creating an intuitive and user experience focused navigation structure for
    product categories is perhaps the most crucial step in e-commerce conversion
    rate optimization. Structure your navigation in such a way that it makes it
    super easy for your customers to find their favorite products. Some of the
    steps in this regard include - creating category names based on what people are
    searching, using the mega menu to display all categories in a platter, using category
    images as a visual aid in right category identification.
  • Promotion
    Features:
    This Feature is added to the
    payment page control panel, allow the seller to design and promote their
    individual sales promotion and manage the use of coupons for the marketing of
    their products or services. By using the promotional coupons, the vendor can
    increase their up-selling or cross-selling of merchandise by merely offering
    additional products or services at a reduced rate within a certain time frame.
  • One
    Click Up-Sale:

    This feature allows vendors to substantially increase their sales revenues by
    presenting a unique opportunity to the shopper. This feature enables the vendor
    to upgrade products and to promote other products or services and to increase
    sales.
  • Social Media
    for Business:
    Social media sites and
    social media marketing can be very beneficial for ecommerce websites, due to a
    large number of people who use them. Social media marketing does not command a
    huge investment too. Sharing of content and posting links for spotting by the
    target audience can get visitors to your website. With experience, the best
    workable strategy can be identified.
  • Cross-Selling:
    By
    adding the cross-sell feature the vendor can bundle products that will be of
    benefit and cost savings to the end-user, therefore increasing sales and the
    bottom line. This technique allows the vendor to increase the sales of their
    products and importantly, vendors that sell more services to a customer are
    harder for a competitor to displace or sometimes even compete with.
  • Customization
    and Optimization of the Payment Page:
    This service offers
    the vendor the option to utilize a standard payment page or to receive a
    customized payment page that is designed specifically for their website and
    business model. The versatility of well-designed payment page is only limited
    to the imagination of the vendor and a whole team of highly skilled developers.
    Many service providers offer the option for an frame design that builds the
    payment page right into the vendor's site, thus making the process transparent
    to the end user.
  • Personalized
    Account Service:
    A proactive solution
    offers every vendor a personal, professional account manager. This service
    provides the vendor with a professional that is dedicated to the vendor's account
    keeping them up to date and aware of how their service is working.
  • Videos: Video products have
    surprisingly shown an increase in product purchases of nearly forty-four
    percent. Indeed, videos are easy to look at and understand. You do not need to
    browse the few texts to understand the product or service. This massive video
    call has helped many top brands in global social media such as Vimeo and
    YouTube.
  • Optimize
    Product
    Page:

    Have an information product description and product page title. Display things
    like product price, any applicable discounts, shipping charges, if any, and
    delivery time. Also, allow them to select delivery dates to show related
    products and product reviews. You can even show all reviews in one page to make
    reviews more accessible. All these are must have information that can severely
    hamper conversion if not presented upfront, unambiguously.
  • Customer
    Service Section:

    One of the challenges in operating a successful business globally in today's
    economy is the ability to provide a high-quality level of customer support. To
    compete in the e-commerce market successfully, the vendor should offer a
    customer service support that is diverse and the vendor's clients. A successful
    business takes pride in the ability to claim that they have one of the most
    efficient and well-rounded customer support teams in the business.

Improving the conversion rate of
an e-commerce SEO thus depends on the combination of customer feedback,
social media engagement, video usage, and effective web design.

Why
do I Need to Use Professional E-commerce SEO Services?

E-commerce SEO is a complicated field.
There are many technical aspects, and to stay competitive, you will need a lot
of experience and a thorough understanding of how search engines and websites
work. If you start an online business, it is unlikely that you will have the
time or resources to implement Effective E-commerce SEO Strategies internally. It could be much more cost-effective to outsource this task.

Using professional SEO services in E-Commerce will also provide the support of
experienced professionals who know the latest techniques and tactics. Using a
professional SEO company will be a great way to improve your business and stay
ahead of your online competitors.


Post By : Lovegin John (3 Posts)

"Lovegin John is the CEO & Founder at Cubet Techno Labs. With 10+years of IT Industry experience, spanning from Web/Mobile application development, Product Development, Quality Assurance and Offshore/Onsite Projects management, Lovegin is a true lover of technology and entrepreneurship."

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