Talking about this coronavirus pandemic, marketers unveil their eCommerce related tactics during this challenging time.

Thus, for handling pandemic’s repercussions, companies worldwide are in the queue of strengthening their online presence.

After discussing with some of the great marketers what tactics work to increase your brand’s online visibility using eCommerce development, we are here with what works for you.

1. Boost Conversions For Mandatory Services And Products

While the severe crisis negatively impacted revenues in different sectors, businesses supplying must-have services or products were facing a significant online demand that resulted in implementing prime actions to cope with it.

Additionally, it improved your brand’s visibility using a good eCommerce development and made your roots stronger in your competitive marketplace.

For example, one leading pharmacy company carried out strategies for boosting their online conversions and offering their online community some valuable information, and thus, they created relevant online content.

As they knew that face masks were in higher demand, they gave free masks with every purchase by people to boost conversions, according to the eCommerce marketing lead, Fion Lam.

2. Invest More On Social Media

With several brands becoming afraid of spending on ads, many took advantage of this limited competitive space.

Also, it is essential to focus on social media platforms like Twitter, Instagram, and Pinterest.

Many companies are there that are still hesitant and uncertain about running ads during any uncertain time. Thus, it would help if you did not miss out on this opportunity and increase your CPC budget on remarkably converting keywords that work well for you.

Also, do not forget to know that you must know where your target audience spends most of their time and then work accordingly.

3. Still Relevant and Unique Content Is The King Today

While content continues to be the prime focus area for businesses searching to boost their online visibility, it’s required to mirror the present context and be informative and relevant.

Undoubtedly, creativity is the key to boost the online performance of your content.

So, with the help of content marketing, you can easily convert your web traffic into sales on your site.

It would be best if you implement a winning strategy by offering information and value in the form of infographics, blogs, charts, videos, images, and more.

And you will see that your website traffic will increase as per your expectations.

4. Spend Time On Local SEO

With the help of local SEO, there is always a higher chance to increase your brand’s visibility.

Local SEO helps users make their search much more relevant and specific for finding businesses in their region with the help of geographical markers in their questions.

For example, if any customer is searching for “best kitchen essentials in London, ” they will browse for companies that offer the best thing in their nearby location. So, with the help of eCommerce development, improve your local SEO to achieve greater heights.

5. Convey A Logical Message Throughout Every Platform

It might look like an obvious thing, but to convey a consistent and compatible message across different online platforms is the key to your business success during such crises for building trust and ensuring transparency.

And if your company’s functioning is active during this demanding time, make sure you tell this to your audience.

When your customers know that you are open for business and can do anything to keep them safe, it increases your online visibility. Thus, Apps Shoppy is a leading eCommerce development company that helps you in achieving this.


In today’s time, it’s evident that with the help of eCommerce development, you can achieve greater visibility of your business worldwide. So, with the help of one of these tactics, try to reach that milestone.

June 28, 2021